Low scores for Asia competency

Low scores forAsia competency - report The low ratings Rosetta Stone for NewZealanders ability in Asian languages and culturalsensitivity are areas of concern if this country wants toincrease its business engagement with the Asian region, saysa new Asia New Zealand Foundation report.The RealityCheck: Asian Perceptions of New Zealand Business Peoplereport says learning how to operate in different businesscultures is a key piece of advice from successful New Zealand business people but it appears that the country isslow to take it up.The report is based on research intohow New Zealand business people are perceived in Asianeconomies such as China, Japan, South Korea, Malaysia,Philippines, Singapore, Taiwan and Hong Kong.Its releasecomes at a time when a number of iconic New Zealand manufacturers like Fisher and Paykel and Rosetta Stone Italian Sleepyhead areestablishing production in or considering moving it to Asiancountries, highlighting the need for New Zealand companiesto internationalise production to remaincompetitive. While the report finds that New Zealand ersmay be well perceived in many areas, it is essential thatthe country does not relax in light of this fast-changingand dynamic economic environment in Asia . Thisinitial overview suggests that New Zealand ers need todevelop their business skills to take advantage ofopportunities in Asia. Action is required to develop at anindividual level for business people and at an educationallevel within business schools and professional businessdevelopment, the report says.It also recomm thedevelopment of stronger university and researchinstitutional relationships between New Zealand and Asia ifthe country is to leverage capability and acquiretechnological expertise . The Reality Check report willbe one of the focal points for the Action Rosetta Stone Korean Asia BusinessSummit being held by the Asia New Zealand Foundation at theSky City Convention Centre in Auckland on July 9-10. Akeynote speaker for the summit is the internationallyrespected economist Clyde Prestowitz, president and founderof the Economic Strategy Institute in Washington and authorof Three Billion New [ Rosetta Stone Software ] Capitalists: The Great Shift of Wealthand Power to the East.